Marketing Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Greywood Health Center. This role is onsite, with company headquarters in Chicago.

As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.

The Six Non-Negotiables of This Role Are

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
• Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

Perks of The Job

• This is an onsite position (not remote) though often spending days engaging within the community. Examples of these offsite activities are found below under Public Outreach in the Skills Needed section
• Gain management and marketing experience
• This role starts at 30-40 hours per week with the potential for full-time after an initial period.
• Salary expectation, as an independent contractor, of $30 to $35 per hour depending on merit/experience

Skills Needed/Day-to-Day Tasks and Responsibilities

• Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages.
• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
• Writing and editing marketing copy for various channels such as social media, email, and website content.
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement**.**
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Managing the company's website, including updating content, ensuring website functionality, and improving website performance (SEO).
• Coordinating and executing events, such as trade shows, conferences, and product launches.
• Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences.
• Community integration, outreach, connection building both onsite (inviting referral partners in to our center for tours and information sharing) and offsite. Offsite activities include touring other centers, participating in networking events, attending seminars, and giving talks (spreading the message about Greywood) at referral partner sites such as schools, hospitals, substance treatment facilities, residential programs, outpatients centers, libraries, clubs, local government and nonprofits, etc.
• Experience in the space of mental health is a plus
• Overall this role is less concentrated on marketing strategy and more geared towards a dual focus on:
  • #1 the analytical & mechanical elements of marketing (especially metrics, Hubspot, Wordpress, and/or content production). Our aim is that you find enjoyable and are proficient in the ‘technical’ side of marketing.
  • #2 customer (referral partner) experience. Ideally you’ll also be someone who is outgoing (comfortable with face to face marketing) and able to leverage your branding expertise to be our external bridge with referral partners.