Drive growth. Deliver insights. Shape strategy.
 

Location: Hybrid in Eau Claire, WI – a mix of heads-down work and collaborative team time. 

National Business Institute (NBI) is a nationwide leader in continuing legal education. For more than 35 years, we’ve delivered thousands of programs — from live seminars to on-demand courses and webinars. Every day, professionals count on NBI to stay sharp, stay compliant, and stay ahead in their practice.

Why This Role Matters

We’re looking for a Strategic Business Analyst to join our marketing team and power the initiatives that drive lasting impact across the business. This role is rooted in direct mail and email marketing performance, but your impact will extend across the organization — turning data into insights, and strategy into measurable results.

This isn’t a reporting role. It’s a make-things-happen role. You’ll be trusted with the authority to align stakeholders, hold firm on ROI, and build the structure that gets things done.

• Our teams are full of strong personalities and competing priorities. You’ll be the one who cuts through the noise and brings clarity.
• Data is everywhere — you’ll make it useful. Excel wizardry and data fluency are must-haves.
• We don’t need more ideas. We need discipline, sequencing, and the ability to see things through. That’s where you come in.

We’re looking for someone who thrives at the crossroads of business strategy and execution. Someone who can take vision, slice through complexity, and turn it into actionable plans that drive results.  If you’re looking for a place where you can put your fingerprints on the direction of a business, this role was made for you.

What You’ll Do

You’ll partner with executives, managers, and cross-functional teams to:

• Turn high-level goals into concrete, prioritized execution plans.
• Keep decisions rooted in ROI and data, not gut feel.
• Balance input from functional leads, managers, and executives and drive alignment.
• Push projects forward — decisively, clearly, and with measurable outcomes.
• Collaborate with tactical teams to bring direct mail and email campaigns from concept to execution to measurable success.
• Shape the reporting, KPIs, and dashboards that connect marketing activity to company-wide business outcomes — partnering with analysts on development and using insights to guide strategy.
• Keep leadership honest — calling out risks, tradeoffs, and opportunities clearly.

What Makes You Right for This Role

• Critical thinker who sees through clutter and gets to the core.
• Decisive doer who avoids analysis spirals and drives action.
• Strong backbone — you can push back on senior voices when the data says otherwise.
• Cross-functional operator who can gather input from many, synthesize, and move forward.
• Analytically sharp — Excel mastery expected; SQL strongly preferred.
• Results-oriented — always thinking ROI, outcomes, and business impact.
• Comfortable with ambiguity — thrives when things aren’t neat or fully defined.
• Builder’s mindset — you don’t wait for perfect conditions; you create the structure that’s missing.

This Is Where Things Change

This isn’t a role for someone who wants to sit in the back office. It’s for someone who thrives on fixing what’s broken, building systems, and delivering real business results.  This is a chance to step into a company that needs your skills — not just to “improve” things, but to turn the tide. You’ll be given the trust, authority, and responsibility to drive real impact across departments. 

If that’s you — apply today and make your mark.